Proposal

For my Senior Project, I came up with the idea of designing the brand for a nail business. I want to create a brand and design elements that are different from any other nail businesses that already exist. I will create a fun and welcoming feeling for the new customers that support this business. This will be a small and self-owned business, with only one person working in the salon. Having a small salon will bring low prices and a good relationship with your nail technician. My goal is to target the people that like to get their nails done, but do not like the chaos of busy nail salons. This comes from personal experiences of unsatisfied services because of the time frame that the workers are dealing with.

This will be a business, based in Huntingdon, PA called “Country Gloss”. The business is up and coming and does not yet exist. I chose this topic because nails are a passionate hobby of mine, and I feel like this would be a fun way for me to do nails and create designs at the same time. I also think that this would be beneficial for others to see a nail brand/ business that is not like the other businesses that exist. Most businesses have similar names, or they all feel and/ or look the same and this business will attract people and help them find something new!

According to the Benchmarking Company as of June 12, 2025, 96% of females either go to salons or do polish at home. Only 10% are done in salons and 43% is done at home. Most people tend to lean towards going to independent nail technicians because they provide lower costs and better connections. This is an important key factor because this is an option for a small area (like Huntingdon), that people will not have to travel to go to a salon.

Business Card Process

Gift Certificate Process

Packaging Process

Final Business Card

Final Gift Certificate-Front and Back

Final Service Menu

Website Process

Visit the Website

Marketing Materials:

  • Website Prototype

    • Home Page

    • About Page

    • Order Page

    • Schedule Page

  • Instagram Tiles (Three Total)

    • Opening Business Post

    • Opening Deals Post

    • Promotional Post

  • Packaging (Two Total)

    • Press-on and Post-Care Products

      • Nails (only in press-on box)

      • Nail File

      • Nail Glue

      • Alcohol Prep Pads

      • Thank You Card (scratch off)

      • Country Gloss Thank You Card

Brand Origin:

Country Gloss is an individually run nail business located in the small town of Huntingdon, PA. Rooted in a love for creativity and personal connection, the salon embraces a rustic, down-to-earth style that reflects the charm of its surroundings. More than just a place to get your nails done, Country Gloss is designed to feel warm, welcoming, and personal—like stepping into a space where you can truly relax and be yourself.

At the heart of the business is nail technician Hannah Scalia, who brings passion, attention to detail, and a genuine care for each client into every appointment. Her goal is not only to create beautiful, customized nail designs, but also to build lasting relationships with those who sit in her chair. Each visit is an opportunity to unwind, connect, and leave feeling refreshed, confident, and polished.

Country Gloss stands for more than beauty—it’s about comfort, trust, and a personalized experience that keeps clients coming back, not just for the results, but for the feeling they leave with.

Logo Process

Final Website Prototype

Final Logo-Primary/ Secondary

Instagram Tiles Process

Final Packaging

Final Instagram Tiles

Service Menu Process

Objectives:

  • To independently research, design, and produce a visual identity for the nail brand, “Country Gloss” including brand marketing materials and packaging.

  • To bring all my previous knowledge of design, including typography, color, and web design into my deliverables.

  • To apply the critique of my peers and instructors to better my designs.

  • To create my strongest design to date while incorporating personal reflection that is visually appealing.

  • To bring all research and knowledge of rustic and western design into my deliverables and their information.

  • To complete all my deliverables and components of the project before the due date in April/ May.

Deliverables:

  • Logo (I chose primary and secondary, color and white)

  • Business card

  • Gift certificate

  • Website prototype (home page, about/ gallery page, order page, schedule page)

  • Packaging box (ordered nails and post-care product boxes)

  • Instagram tiles (opening business post, opening deals post, promotional picture post)

  • Service menu