Driftwood Jerky Co.

Abstract:

  • To create beef jerky packaging/ rebrand that is based in Huntington Beach, California.

  • To make the rebrand interesting while keeping the beach vibe.

  • To have the design of the packaging go with each of the three different flavors.

I used Adobe Illustrator to create packages each individually and Adobe Stock for the jerky image.

*This is purely for school project purposes.

Deliverables:

  • Logo

  • Three beef jerky packages the correspond together.

  • Three different flavors

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